How do children learn to analyze advertising? Ads are everywhere, and today's children grow up in a consumer culture, where they are targeted from cradle to grave. Students need practice to learn to recognize and analyze the many forms of advertising that surround them. Many ads are designed to be entertaining - and for this reason, it may be difficult for children to distinguish between advertising and other kinds of informational or entertaining media content. Many TV commercials, for example, use exactly the same kind of animation techniques as the programs that they are embedded in. What techniques are used to attract our attention?
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Analyzing Advertising | Discover Media Literacy
Advertisements comprise thirty percent of the material aired on television, and many of us will view more than two million commercials in our lifetimes. The A. Nielson Company reports that, by the age of sixty-five, the average U. And in one year, the average youth will spend nearly twice as many hours in front of the tube fifteen hundred hours as he or she spends at school nine hundred hours.
There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. The following questions can help foster an awareness of this process. Use them for class or group discussions or your own individual analysis of ads or commercials.
Last Updated: March 13, References. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. There are 15 references cited in this article, which can be found at the bottom of the page.